Musk’s Twitter Is the Blueprint for a MAGA Government
7 min read
In a recent interview, the former Republican presidential candidate Vivek Ramaswamy made an offhanded comment that connected a few dots for me. Ramaswamy was talking with Ezra Klein about the potential for tens of thousands of government workers to lose their job should Donald Trump be reelected. This would be a healthy development, he argued. It could happen, he said, by reinstituting the Trump executive order Schedule F—which stripped certain civil servants of their job protections, allowing them to be fired more easily—and installing a government-efficiency commission to be led by Elon Musk. Ramaswamy said Trump should get rid of 75 percent of federal-government employees “on day one.” Up for debate, he argued, is whether some of those people would eventually be rehired. “That’s not the character of, certainly, what Elon did at Twitter, and I don’t think it’s going to be the character of what the most important part of that project actually looks like, which is shaving down and thinning down the bureaucracy.”
Ramaswamy’s invocation of Twitter is meaningful. In 2022, after acquiring the social network, Musk infamously purged Twitter’s ranks and fired 80 percent of its employees in the first six months, and then made a series of management decisions that ultimately threw the company into further financial disarray. Listening to Ramaswamy speak and hearing the respect in his voice as he cited the centibillionaire’s tenure, it became clear that he sees a blueprint for the Trump administration. Should Musk be appointed as a federal firing czar, it will likely not be because of his electric cars or rockets or internet-beaming satellites: It will be because he acted out the dream of draining the swamp, albeit on a smaller scale. Musk’s purchase of Twitter is not just a Republican success story; it is the template for the MAGA federal government. Even Musk’s mom said as much in a recent interview with Fox News: “He’s going to just get rid of people who are not working, or don’t have a job, or not doing a job well, just like he did on Twitter … He can do it for the government, too.”
Musk’s argument for gutting Twitter was that the company was so overstaffed that it was running out of money and had only “four months to live.” Musk cut so close to the bone that there were genuine concerns among employees I spoke with at the time that the site might crash during big news events, or fall into a state of disrepair. “I am fully convinced that if Musk does what he is saying he will do, it will be an absolute shitshow,” a trust-and-safety engineer at a different tech company told me in 2022. Musk did fire most of the trust-and-safety employees, as well as those in charge of curation and “human rights,” and the Machine Learning Ethics, Transparency, and Accountability team. The purge of these people in particular delighted some right-wing commentators, who saw Musk’s dismissals as a long-overdue excision of the woke bureaucracy inside the company. “Nothing of value was lost,” one MAGA account tweeted at the news of the firings.
Twitter did not self-destruct as my sources feared it would (though parts of it have, perhaps most memorably when Musk tried to host Spaces events with Trump and with Florida Governor Ron DeSantis, only for them to glitch out). Small-scale disruptions aside, the site has mostly functioned during elections, World Cups, Super Bowls, and world-historic news events. But Musk’s cuts have not spared the platform from deep financial hardship. His chaotic managerial strategy for Twitter has been to rebrand the site as X, alienate many of its most important advertisers, institute a dubious paid subscription program, and dabble in AI features in the hopes of someday turning the platform into an “everything app.” The end result has been calamitous for the company’s bottom line. Soon after taking over, ad revenues plummeted 40 percent, and the bleeding hasn’t stopped. According to estimates, last year, X lost about 52 percent of its U.S. advertising revenue. A recent Fidelity report suggested that the company may have lost nearly 80 percent of its value since Musk bought it (for arguably way more than it was worth). If this keeps up, some have speculated that Musk may have to sell some of his Tesla stock to keep the company afloat. Musk’s financiers have also been left with massive loans on their balance sheets in what TheWall Street Journal has called “the worst buyout for banks since the financial crisis.”
Trump and Ramaswamy don’t seem to care about any of this. What matters is that Musk has turned X into a political weapon in service of the MAGA movement. X, as I wrote last week, has become a formidable vector for amplifying far-right accounts and talking points; it is poisoning the information environment with unverified rumors and conspiracy theories about election fraud. The far-right faithful do not care that his platform has occasionally labeled pro–Kamala Harris accounts as spam, temporarily banned journalists, restricted accounts that have tweeted the word cisgender, and complied with foreign-government requests to censor speech. Nor do Republican lawmakers seem to care that Musk is wielding his platform to get Trump elected, even after they spent the better part of a decade outraged that tech platforms were supposedly biased against conservatives. Their silence on Musk’s clear bias coupled with their admiration for his activism suggest that what they really value is the way that Musk was able to seize a popular communication platform and turn it into something that they can control and wield against their political enemies.
This idea is not dissimilar from the vision articulated by the Heritage Foundation’s Project 2025, the conservative policy proposal to reshape the federal government in a second Trump administration. Project 2025 is a dense, often radical, and unpopular set of policy proposals that, as my colleague David A. Graham notes, “would dissolve the Education Department and the National Oceanic and Atmospheric Administration, slash Medicare and Medicaid, ban pornography, establish federal abortion restrictions, repeal some child-labor protections, and enable the president to lay off tens of thousands of federal career workers and replace them with political appointees.” Put another way: If Trump were elected and decided to make Project 2025 a reality, his administration would take an existing piece of bureaucratic infrastructure, strip it of many of those who can check its power, and then wield that power to ideological ends and against their political enemies.
The parallels between this element of Project 2025 and Musk’s Twitter are stark. They should also be alarming. The federal government is not a software company, nor should it be run like one. Perhaps there is bloat in our departments and agencies, but civil servants labor over daily technical problems that are crucial to a functioning country—such as census taking, storm tracking, and preparing for pandemics. To simply cut these people with abandon (and replace others with political appointees) could have severe consequences, such as stifling disaster response and increasing the likelihood of corruption.
Consider also the financial dynamic. Last week in a virtual town hall, Musk said that the Trump administration’s second-term agenda—which includes tax cuts, slashing the federal budget, and tariffs on imports, “necessarily involves some temporary hardship,” but would ultimately result in longer-term prosperity. “We have to reduce spending to live within our means,” Musk added. The line is similar to his justification for the layoffs at Twitter, which at the time he called “painful” and necessary so that Twitter could balance its budget. But Musk bought the platform with no idea of how to turn it into a profitable business. His primary interest seems to be prioritizing shitposting and trolling rather than finding advertisers or making good on his ideas to turn X into a WeChat-style commercial app. Musk has never appeared interested in understanding the mechanics of a social network or the complexities of content moderation or even the specifics of the First Amendment. His incuriousness about the thing he ended up in charge of has been exceeded only by his desire to use it as a personal playground and political weapon.
Before Musk officially took over Twitter, the tech oligarch at least feigned an interest in running the company with an eye toward actual governance. “For Twitter to deserve public trust, it must be politically neutral, which effectively means upsetting the far right and the far left equally,” he tweeted in 2022. Trump, however, has made no effort to disguise the vindictive goals of his next administration and how he plans, in the words of the New York Times columnist Jamelle Bouie, to “merge the office of the presidency with himself” and “rebuild it as an instrument of his will, wielded for his friends and against his enemies.” In other words, he plans to run the Elon Musk Twitter playbook on the entire country.
