Did You Really Think Alex Jones Would Just Go Away?

Alex Jones looked different in the final hours of Infowars, as though he were ready for something new. Broadcasting from his Austin studio for the last time yesterday, Jones had shaved his head and ditched his standard shirt and blazer (no tie) in favor of a T-shirt with a massive red Infowars logo. For $49.99, you could buy the same shirt on his website. “Every purchase of this T-shirt goes directly to ensuring that no matter what obstacles arise, Alex Jones will continue to broadcast the truth,” the product description reads.

Jones had lost a yearslong legal battle with the parents of Sandy Hook victims, who were terrorized by Infowars fans after Jones falsely accused them of being “crisis actors.” Last year, he was ordered to pay more than $1 billion in damages to the Sandy Hook parents, forcing him to declare bankruptcy and sell his company. Yesterday morning, The Onion announced that it had bought Infowars at auction, and would turn the site into a satire platform. During his final broadcast, Jones said he was supposed to vacate the Infowars headquarters at some point that day. After 25 years, during which Jones turned a local talk-radio show into his own conspiratorial media empire, it was all ending.

Or was it? “The studios are humming and ready,” Jones said into the camera during the final stream, which happened on X rather than on the Infowars website. “They’re just three miles from here. We’re ready to go.” Jones has already established his next plan: He will, of course, continue streaming through a new website unaffiliated with the Infowars brand. And there’s good reason to suspect that it will work. After Tucker Carlson was fired from Fox News, he continued to stay relevant and garner an audience on the show he hosts on X. Jones still has 3.2 million followers on X that he can direct to wherever he ends up going. (He was banned from Twitter in 2018 but reinstated by Elon Musk last year.)

His approach to conspiracism—world-encompassing theories in service of far-right ends—is now common, a fact that the show itself likes to take credit for. Modern conspiracism is all “downstream from Alex Jones,” another Infowars personality, Owen Shroyer, said in the show’s final stream. “What started at Infowars has metastasized.”

Losing Infowars is still consequential for Jones, even as he begins broadcasting from a new studio and website. Infowars’ precise influence is hard to track, but as of 2022, his show was broadcast on about 30 radio stations, and to millions who tune in online. Jones also still faces financial challenges. The Onion has taken over his supplement business, a significant source of his revenue. He will owe money to Sandy Hook families until he pays off his remaining debt.

Jones will weather this with the support of some powerful friends, however. Steve Bannon appeared on the final stream, and on Wednesday, Roger Stone broke the news live on Infowars that Tulsi Gabbard is Donald Trump’s pick for director of national intelligence. Jones also has had a relationship with the president-elect that could be to his advantage in the future: He interviewed Trump in 2015, early in his presidential campaign. In 2016, he was a VIP guest at Trump’s GOP-nominee acceptance speech. And in 2021, J. D. Vance praised him as a “truth-teller.”

At one point while I watched the Infowars broadcast, the video cut away from Jones. This was it. Then, Shroyer and another Infowars personality, Harrison H. Smith, popped up to keep things going. Jones yelled something at them from off camera about lawyers coming in. Each successive moment of the stream felt like it could be the final one. Shroyer and Smith kept speaking in a series of dramatic aphorisms, as though they were putting the finishing touches on a monologue. Then they would pick right back up and do it again. “The system doesn’t want you to know this information” flowed into “This is not a victory for the bad guys. This is them being revealed and brought out in the open. This will only backfire.” After teasing that the stream was about to end, Shroyer interjected with, “It’s all happening right now. History is unfolding.” This had to be it. Nope. He continued: “We are the Jedi; we are destined to win in the end.”

Then Jones came back for more. “I will never surrender; I will never back down,” he said. Jones then began to muddle his way through something about how his sinking ship was tied to a new ship and that a whole armada was coming, but the armada was a stand-in for the American people. He couldn’t end his ending. The camera cut to a zoomed-out shot of him in his studio, alone at his desk, glumly looking down at some papers, with monitors showing the Infowars logo around him for the last time. The stream cut out.

And then it came back. Jones appeared in the studio, but in a different shirt, suggesting that the segment was prerecorded. Wistful, cinematic music played while Jones excitedly hawked one of his supplements—something called “Ultimate Hydraforce.” Jones joked that he was going to get in trouble for false advertising because, as it turned out, Ultimate Hydraforce wasn’t just hydrating; it was also a pre-workout supplement and has some other beneficial stuff as well. “I always seek to bring you the very best supplements; you can get the best results and come back and get them again,” Jones said. Infowars is ending. But Infowars will never really be over.